How to get a better web site ROI

Better Web Site ROI

-------------------



How to increase your business profitability by hundreds of

percent



Websites are ubiquitous these days and everybody is trying to

get a better

web site ROI. With millions upon millions of sites all trying to

appeal to the same traffic, what can you do to improve your web

site ROI?



What's In A Name



You can use Google Adwords to very quickly and cost effectively

improve your business profitability

by a significant amount - hundreds possibly thousands of

percent. It all depends on where your site is starting

from.



How?



Great question, you get a mere 4 lines of text to

play with in Adwords so every single line counts. Even more than

that every single letter counts (even the Capitalisation of

letters will make a difference to your click through rates

believe it or not).



But what's in a name?



Your name in your ad is of course your URL. When crafting an ad,

most people spend a

lot of time concentrating on the headline (well worth doing as

it is the most important part arguably) and on the ad text (also

a good thing but not as important as you'd think).



After the headline, the next thing that prospects eyes are drawn

to

is...



Yes you've guessed it - your name - your URL!



But what can I do with my URL I hear you say?



Just because you have 1 domain name doesn't mean you need to use

it. There is nothing in

Google's T&C's that prohibits you from using a different display

URL to that of your destination URL (although you will have to

own the display URL and it must resolve to a pertinent page -

i.e. If you're advertising pet food, it must be about pet food

and not resolve to www.pdqprospects.com for example.



Hundreds of percent more profitable…



There is nothing stopping you using as many domain names as it

takes to give you a better web site

ROI.



We have conducted tests outlined above with some of our

clients. Results have ranged from 46% through to 76% more

profitable domain names.



These results are applicable to your

bottom line profitability - remember 76% more traffic will

result in a like for like increase in bottom line profits and

your results are equally applicable on and offline, whatever

grabs attention online giving you a better web site ROI will do

likewise in offline advertising media.



We have also seen a 113% improvement on one of our tests (with a

small sample) but we

stopped the test early because our results were statistically

significant and waiting for a larger sample was a moot point -

we knew we had a winner.





Pop Quiz



One of my clients Jonathan Stanley has graciously allowed me to

show you the results of our

tests with him. Consider the following adverts and their display

URL's:



*www.talkingleadership.com

*www.thisisleadership.com

*www.leadsuccessfully.com

*www.myleadershipcenter.com

*www.leadingeffectively.com





Which of the above domain names was the winner and which do you

think was the loser?



Well, the results are as follows from worst to last:

MyLeadershipCenter.com 9 clicks

LeadingEffectively.com 17 clicks

LeadSuccessfully.com 18 clicks

ThisIsLeadership.com 21 clicks

TalkingLeadership.com 37 clicks



Who would have thought it? I certainly wouldn't but then that's

the point you will never know until you test.



My thanks to Jonathan Stanley once again at

www.TalkingLeadership.com for allowing me the use of this

example.



And what else can you do with your text?



And even if you want to use your existing domain there's plenty

you can still do - remember CAPITALISATION?



And then there is subdomains or even appended directory names.



All it takes is a little creativity and you'll find a much

better web site ROI!











About The Author:



Tom O'Brien is a certified Google Adwords Campaign Management Professional and helps web sites get better ROI. For further tips/tricks on using Adwords effectively, visit:

http://www.pdqprospects.com/index.html